Lynk & CO

Challenge

This infotainment system integrated too many functions into a touch screen. Too many interactions create a complex menu in the current design.

Here are our client’s demands:

  • Reduce the learning curve for new user

  • create a easy-to-learn experience Reduce hierarchy if necessary

  • improve the user flow Explore the interaction with 3D elements

Most popular EV in CHIna

Direct competitor in China

target competitor

Competitive Analysis

  1. Hierarchy is user-friendly, both Tesla and XPENG use text and 3D animation to display menu

  2. Switching between different menu is easy, BMW had editable widgte in homepage. Driver can set their prefered function in homepage for a quicker access.

  3. Most common used functions have good accessability, like Audi have a navigation button can be accessed from anywhere.

Measure of Success

  1. We will compare the user flow before and after to see what’s our improvement.

    • Does it shorten the hierarchy and improve the user flow

    • Does it clear confusions? Were they able to pin point actions, or they have to go back and forth?

  2. We will conduct usability test to define the learning curve for new users. And we will compare the results.

    • Does it made it easier for the user to find specific item

    • Does it simplify the learning curve and create a easy-to-learn experience

    • Does the icon works? Are they intuitive?

  3. We will interview the user to see if they are satisfied with the design

    • Does the user feel they are using a luxury product?

    • How’s their learning experience?

Target Audience

Joseph

28Yrs Old

Project Manager

Married

Common needs of a car:

  • Daily commute to work and return home, 2-3 days per week

  • 20-25 mins commute time from home to office, always have traffic in the morning

  • Always go out with partner on weekends, drive 1-2 hours away from home to relax.

Demands for the car:

  • EV, can charging at home and cheap on running cost

  • At least seat for 5, can hang out with friends on weekends

  • Has drivers assistence so less pressure in traffic

  • Has good interior design, makes long time driving comfortable